Balancing UX expectations of Millennials with other Audiences

SoM: Primary users of the desktop site are older generation so they have full menu. Primary users of the mobile version tend to be millennial, so the mobile version has the hamburger menu
Not everyone recognizes what the hamburger menu does or what it is. Should there always be an alternate menu available?
Primary goal in creating a site is for users to consume content. Then there’s this secondary layer of delight that keeps it fresh. 
Most people come to Stanford sites due to a Google search result, and if it’s not what they’re looking for they go back to Google.
Something can look good, but not be usable. 
With responsive and mobile experiences being available, that’s what our students seem to expect
Analytics breakdown of users between mobile/tablet vs desktop is 20% mobile/tablet users (SoL) and 40% mobile/tablet users (SoM)
SoM is seeing a trend of everything getting bigger and having single-column layouts
People are okay with scrolling
Who complains more? The older people or the younger people. 
When people don’t like it, they won’t complain they’ll just leave.
Good UI patterns and being brutally simple will solve the cross-generational problem
The craving for clear communication is content strategy for than design.
People are not just craving good UI/UX but they’re craving good content
GSB put program info in cards, but they ended up going away from that design because it didn’t get users the info that they needed. Lesson learned: don’t use a pattern for the sake of using a pattern
Make it as flat as possible to minimize how many steps it takes to get to things (product information architecture)
Having things disappear on mobile can confuse users. Don’t punish users just because they’re viewing things on a mobile device. Keep the info available on mobile.
SoM - most difficult balance isn’t about trends. It’s about what a professor wants vs keeping with best practices
Bringing in stats is helpful. If you can’t backup what you do (with numbers and reasons) then it won’t get heard.
One of the big trends, is the big splashy image to give people a “feeling” of what we offer. 
Sallie is hard to navigate. How can Sallie work better for us?