Website Analytics Tracking
Heatmapping tool:
- lucky orange (http://luckyorange.com)
- mouseflow (http://mouseflow.com)
- hotjar (http://hotjar.com)
Google Tag Manager is the "new" way to implement Google Analytics, Google Optimize as well as heatmapping tools.
Kultura is a video platform that gives very detailed analytics results
What are the issues that people are trying to solve with Google Analytics?
- Goals, campaigns?
Adobe Analytics used primarily by retail.
- More intuitive UI and easier tolooking at many sites under same domain
Google Analytics is also designed for sales. Using it for non-revenue purposes requires customization.
UIT newsletter... social sharing aspect
How to show or share Google Analytics data?
- Google Data studio
- Custom dashboard (within Google analytics)
- schduled emails (PDF attachment)
Adobe analytics:
- Expensive
- Two different site templates, who and how people are using these templates?
- SEO and google analytics consultants are needed.
Adobe is looking to be a competitor to Google Analytics.
Need to train people to use analytics to drive content strategy.
- The numbers are sometimes surprising.
- Look at how much value you attach to the data.
- How does a particular department rank against another department.
Send out basic reports monthly. Traffic is work week oriented.
Good examples of using analytics
- ditch sections of websites b/c no one is going there.
- drop links in navigation
- track conversion
- Are people watching the 2-hour videos on the website?
What are people's end goals?
Keep videos under 90 seconds!
Adobe is looking to be a competitor to Google Analytics.
