There are a good amount of thinking on UX maturity models. Just do a search and you will be fairly overwhelmed with great information. I like this one because of the visual quality as well as the simplification.
https://uxmag.com/articles/how-mature-is-your-organization-when-it-comes-to-ux
51 in person, 2 zooming in
Key points:
We are helping humans get their tasks done
- "Humans are awesome! We want them to be successful"
A way to move forward as a UX team - UX maturation path (levels: unintentional (formal and informal training), self referential (usability testing), expert (quantitative), centralized (correlation w/KPIs, distributed). Majority of UX work represented in the room fall into Expert level right now. We need to embed UX process into projects throughout organization even though we don't work on those projects. Data driven UX research will potentially influence the leadership decisions. We had a long discussion about usability testing and tools. Do incremental testing and fix things before you move on.
Resources:
- abstract laddering
- doresearch.stanford.edu
- Jared Spool "The fallacy of giant redesign" https://articles.uie.com/death_of_relaunch/
- Google of UX maturity level for more details
